Record Store Day’s “official ambassador” this year is Jack White.
In February recordstoreday.com’s announcement rationaled: “Owns a record store. CHECK. Heads a record label. CHECK. Makes all kinds of records. CHECK. We can think of no one better [than Jack White] to fly the flag for Record Store Day 2013, can you?“
As ambassador, Jack is reissuing the White Stripes’ Elephant for its tenth anniversary, and hosting performances by Karen Elson and Mark Watrous at his Third Man Records store. Jack is also unveiling the Third Man Recording Booth, “a refurbished 1947 Voice-o-Graph machine that records up to 2 minutes of audio and dispenses a one-of-a-kind 6″ phonograph disc to the user. Whether it be a song, a message to a lover, an audio postcard or just the curiosity of a process that has mystified so many folks for ages.“ This will be the only booth of its kind currently “operational and open to the public.”
“In one of my final acts as Record Store Day ambassador,“ Jack White (half-joking) declared, “I encourage everyone who comes to the Third Man Record Store in Nashville to be able to hear themselves on a vinyl record, and maybe even mail it to someone they love. Actively venturing to your local record shop is one of those honors and privileges in this life that we just shouldn’t take for granted. Certain beautiful experiences can only happen in the environment of a record store and I just thought that nothing could drive that point home more than a one-of-a-kind machine that lets you not only record your own vinyl record, but send it to anyone, anywhere in the world to share a song, poem, or private message with.”